For this assignment the segment I choose was the demographic segment. All 3 of my interviewees I focused on active teenagers who not only play sports but do multiple things outside. I started of all 3 of the interviews of by asking if they have ever been outside and had no choice but to drink either warm or hot water just to try and stay hydrated, unsurprisingly they all said yes. I then asked if something like a water bottle koozie would be something that they would be interested in and potentially purchase, once again they all said yes. After saying yes, I began to give a brief description of what the idea is and the benefits, on top of the personal customization that can be done to the koozie and they all loved the thought of it. One noted that a koozie would be so convenient for her to use at track meets where coolers aren’t allowed. Another one said when he was outside with his friends, it would be good when he was outside with friends to just stick the water inside of the koozie and keep it warm. I also asked if they had ever thought of something like this to look and see if it was already available. None of them had looked and just always used coolers when it was convenient or allowed. What I was able to learn from the interviews and each person I spoke with is that if there were something like this product on the market they would be interested. The extra feature of the personalization makes it that much better.
Friday, June 14, 2019
figuring out buyer behavior pt.1
For this assignment the segment I choose was the demographic segment. All 3 of my interviewees I focused on active teenagers who not only play sports but do multiple things outside. I started of all 3 of the interviews of by asking if they have ever been outside and had no choice but to drink either warm or hot water just to try and stay hydrated, unsurprisingly they all said yes. I then asked if something like a water bottle koozie would be something that they would be interested in and potentially purchase, once again they all said yes. After saying yes, I began to give a brief description of what the idea is and the benefits, on top of the personal customization that can be done to the koozie and they all loved the thought of it. One noted that a koozie would be so convenient for her to use at track meets where coolers aren’t allowed. Another one said when he was outside with his friends, it would be good when he was outside with friends to just stick the water inside of the koozie and keep it warm. I also asked if they had ever thought of something like this to look and see if it was already available. None of them had looked and just always used coolers when it was convenient or allowed. What I was able to learn from the interviews and each person I spoke with is that if there were something like this product on the market they would be interested. The extra feature of the personalization makes it that much better.
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Hey Nick, I think everyone has been in the situation where they have had to set a water bottle down while they are doing something in the heat. It is a big pain especially when you are hot and want to drink something to cool down with. I know you have mentioned the customization part which is a great bonus feature but I found that this can be done to koozies. I actually used one the other day that a buddy of mine had customized for his wedding. It was good to see how people responded to the idea and that they would all be interested. I think if you could make this affordable that you would have a lot of customers.
ReplyDeleteI thought Your Idea was very creative. There are products on the market that are build to keep bottled beer cold as well as can but I've never seen anything that keeps bottles of water cold. I think it's a good idea but there are products that you can pour your water bottle in and it will keep it very cold. Im not sure if the product would be used at mass, because there are many products that can keep drinks cold but you did identified a product that is not on the market and no one has a made a cozy for a water bottle. Also there are so many different water bottle shapes it would be hard to make the perfect product.
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