idea napkin no.1

1.       You- with being someone who has played sports since he was 4 years old ranging anywhere from youth recreational leagues, all the way to at the collegiate level I’ve had many experiences with cold water quickly becoming warm or even hot water. My aspirations for this company and this idea would be so that kids can stay refreshed out in the heat and hopefully it will reduce to less heat strokes while playing youth sports.

2.       The product that I am selling is virtually a water bottle sized koozie. It will keep water bottles colder longer, so they don’t warm up while outside.

3.       The demographic that my product will be offered to can be virtually anyone who goes outside. It can be people who enjoy going to the beach, enjoy hiking or even playing sports.

4.       Many people may say “well why don’t you just keep the water bottle in the cooler” that would be an easier and more viable solution. But there are some cases where a cooler can’t be taken. For instance, if someone is hiking, carrying a cooler is sort of an inconvenience. Baseball stadiums and amusement parks allow you to bring in clear bags and you can put water bottles inside of them, but don’t allow a cooler. The simple fact that coolers can’t simply just be taken anywhere and everywhere and koozies can travel anywhere make my product that much more valuable.

5.       What sets my product apart is that koozies are lightweight and compact and can travel easily. Also, they can be personalized to any design you would like.

At the end of the day I truly do believe that if I were to have the funding to start this business, it would be successful. Some of the strengths on the product that I’ve already touched on are the lightweight and compactness of the koozie. On top of that they can be personalized to fit your own personality. Some of the weaknesses, at least in the beginning would be the doubts people have on either how well the product works or if it’s worth it.